Coming from the advertiser point of view, the digital advertising has already been kicked off, DooH, Internet fix and mobile are well known media. Advertisers are very aware about the efficiencies raised by the technology while you compare static and dynamic ad spots, eye catching, measurements, ROI and many others are the current Key Factors of Success. The Digital out of Home (DooH) is part of the advertiser's interest and requirements that are sent to media agencies. Facing this demand, there is a need to train and inform the media agencies of what they can propose and what they also may require to meet their client's expectations. In this White Paper, we are going to debrief the convergence between the online and offline advertising and how that impacts in the DooH industry, enabling a series of solutions that will help to develop a better ROI for all the actors and this is called CooH.
Author: Carlos Bages
Nb Pages: 14
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More than 20 years experience in Digital Signage, DooH and project management, our team is keen to provide your company with the best consulting and business solutions.
all2com is a service company working on Digital Signage (DS) & more specifically on Digital out of Home (DooH). The company all2com uses a proprietary method, Agile4com, to deliver consultancy and training services.
all2com approach is to care about our client’s interest which means best solution at best cost. To reach this target we always think client’s revenue first! all2com’s relations with providers, although very good, are leading the propositions always to the clients benefit (i.e.: avoid unnecessary purchases or at the contrary raise missing ones).
all2com expertise, thru the expert team, is on the IT, marketing and advertising. The use of a method makes the relationship with clients very efficient and clear in all aspects. all2com can support the client in different ways: strategics, development and operations, delivering measurable results based on commitments taken in the very first phases that the client and all2com sign off.
all2com's differentiator is to go beyond the fences and make sure that every important module is included in the solution such as: marketing, sales, financial, legal, security, measurements.
Thru its unique selling proposition to clients and no acceptance of collateral revenues from IT providers, all2com puts a stick in the ground on its engagement, acting in full transparency (Open books).
All of these considerations which are over the technology must be controlled and organized within the project and they define all2com's key differentiator as an integrator. all2com is being technology agnostic and focused on client’s revenues before costs and investments for the sake of customer’s benefits. all2com is an independent company acting in different countries and delivering in three different languages: English, French and Spanish.